Companies should be focusing on writing good content.
Focus on writing good content consistently.
And then optimize keywords for SEO.
You know I’ve seen many time and again, companies spending too much time on activities that doesn’t really move the company forward…
They spend too much time on whether the brand looks good or not.
Or whether the website looks good or not.
Without really analyzing what’s really causing the lack of traffic, the lack of leads and ultimately the lack of sales and profits…
You should really be focused, really focused on producing really value-added content and getting that content out into the marketplace, to your potential customers and fans.