SEO Trends in 2019
1. Being Integrated with Google’s Products Will Win You More Favor
There’s no bigger name in the search engine game than Google. Because of that, it’s important to play nice with the search behemoth if you’re hoping to rank well in 2019 and beyond.
Low hanging fruit that could win you some favor with Google, particularly in the coming year, is getting integrated with its product suite.
Is your brick-and-motor store registered with Google My Business? Do you have a Google Plus Page? What about a YouTube Channel?
Really taking the time to get your brand in nice and cozy with Google’s umbrella of products will score you more brownie points as Google continues to push the importance of its tools.
Video has been a 2018 SEO smash! And guess what? It ain’t slowing down in 2019.
If your company doesn’t have video built into its content marketing plan yet, start building! People are watching billions of hours of video a day on YouTube, millions on Facebook, and countless more across Instagram and Twitter.
Not only does that mean tremendous opportunity for your brand to engage organically with customers, but it also means that Google is going to be keeping a closer eye on your brand’s video presence and rewarding those that are delivering content in the mediums that internet users prefer.
Not sure where to get started with your videos? Keep things simple and just repurpose your existing blog content into short video content that communicates the same information. You can then build your video plan from there.
3. Voice Search
Voice search started getting its legs this year but will probably be among the biggest SEO trends to contend with in 2019. Not only are more people using devices like Alexa and Google Home to search the web but the way they phrase things with their voice is vastly different from the way they type them out.
What does that mean for you?
It means that if you’ve been optimizing all of your website’s content around keyword metrics that are built on how users type, when they switch to voice search, the value of those keywords you’ve built around will go down and new, similar keywords will go up.
That could mean needing to revamp your whole SEO strategy.
4. Social Media Will Start Get More Love
Google has been publically wishy-washy in how they look at social media to help determine the relevance of your brand.
While we still don’t have concrete direction on how Google weighs your social presence into its algorithm, we do have a strong suspicion that as mobile use goes and social media adoption continue to explode, Google will need to weigh social presence more heavily.
To get ahead of that trend, start investing some time in building your brand’s presence on social media channels relevant to your audience. Then, share interesting content that provides value consistently.
You’ll find that if you do that and interact with your followers, your social media traction will start building fast.
5. Paid Search Will Start Gaining on Organic Search
Web users are smart and to that end, have gotten very good at ignoring paid placement Google throws at the top of its search engine.
That’s bad news for Google because their bread and butter is serving ads. That’s bad news for you too because if you’ve relied on organic traffic, you should expect that Google is going to look to fix its paid advertising problem at your expense.
Watch for Google in 2019 to get more aggressive with its paid placement. It could end up dominating more of search engine page’s real estate and could even start blending in better with organic results.